SUM scientists have written the best textbook on marketing
The book titled Marketing. Mastering the Profession written by a team of authors from the State University of Management under the general editorship of Professor, Doctor of Economics Gennadiy Azoyev was recognised as the best textbook on marketing.
The award ceremony of the annual ‘Best Books on Marketing’ contest of the Marketers Guild was held as part of the 7th International Conference Marketing of Russia (Pankrukhin Readings).
This year, the event was dedicated to the 30th anniversary of the foundation of the first marketing department at the Plekhanov Russian Economic University and the 85th anniversary of its founder, Honoured Scientist of Russia, Doctor of Economics, Professor Boris Solovyev.
The conference was organised by the Marketers Guild, the Plekhanov University, the State University of Management and other leading universities that implement educational programmes in marketing and conduct scientific research in this field.
Дата публикации: 12.11.2019