Research-to-Practice Seminars for Students of the SUM Institute of Information Systems

Marina Oreshina, Associate Professor of the Information Systems Department and Doctor of Technical Sciences, held a series of research-to-practice seminars on Webinar and YouTube as part of the university’s distance education activities.

The ‘Functional and Structural Modelling in Enterprise Management’ seminar addressed the use of a systemic approach in implementing SADT modelling, which involves top-down structural decomposition (detailing) of individual parts of a model while automatically checking for consistency. Other topics included modern software tools for building models and supporting SADT technology, as well as examples demonstrating the implementation of the complexity control principle, which involves a fixed number of functional blocks and connection arcs adjacent to their sides in a diagram. As a research-to-practice task, students were asked to build AS-IS and TO-BE models, thus improving the model of a business process, using modern information and telecommunication tools for independent modelling objects. Interaction with the professor was facilitated by the teams.Microsoft.com platform. The models created by the students demonstrated the dynamics of business transformation when transitioning to a digital format.

The research-to-practice seminar on ‘Modern E-Commerce Business Models’ outlined the characteristics and structure of electronic markets, examined the models of interaction between market participants and e-commerce revenue models in B2B and B2C, and used specific examples to demonstrate the mechanisms of interaction between electronic market participants.

Vladislav Pokazanyev, Assistant Professor of the Department of Information Systems, conducted an online research seminar on the topic ‘Designing a Business Model’. The seminar was attended by full-time 2nd-year bachelor’s students of the Business Informatics programme. Participants of the seminar discussed issues related to innovative marketing and business scaling tools, including Internet PR, franchising, neuromarketing, the Overton window and ambient marketing.

Listeners were provided with mind maps to help better memorise the material, which were later discussed and refined in subsequent discussions. The students will be able to put the tools discussed to future use in their team projects. The students have written articles based on the results of these seminars and submitted them to the All-Russian Student Conference ‘Management Problems 2020.’

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