SUM’s Tochka Kipeniya: Automotive Business Constructor Academic Contest
On 23 October 2019, the State University of Management hosted the annual inter-university academic contest for future transport managers ‘Automotive Business Constructor’. This year, the event was held in the innovative Tochka Kipeniya format for the first time. The hub was launched at SUM under the auspices of the Agency for Strategic Initiatives.
Tochka Kipeniya (Boiling Point) is a space for collaborative efforts and intellectual cooperation between science, education, business and government to create development projects. University students are active participants of these hubs.
Held in the new state-of-the-art Tochka Kipeniya format, the Automotive Business Constructor Academic Contest included the use of mobile rooms and several challenging tasks.
The first round of the academic contest assessed individual research projects. Polina Kutuzova, the first-year student of the Automotive Business Management programme, was the winner of the first round.
The second round involved team competitions. The teams had to solve a car dealer marketing strategy business case. Divided into teams, students of various courses shared their expertise. First-year students were coached by their senior colleagues. During the team competitions, everyone participating came to realise that the practice-oriented training, implemented at SUM through these kinds of academic contests among other things, is key to future career success.
The composition of the professional jury served as to confirm the career success of SUM graduates. It included SUM alumni working at the leading transportation companies such as Aeroflot, Sovtransavto, PEK and a number of other industry leaders.
The Automotive Business Constructor at SUM’s Tochka Kipeniya is more than just an academic contest. It is a new style of education—an amazing creative atmosphere and a multitude of creative ideas. In this format, everyone is a winner: the university, the students and the employer,
said Aeroflot PJSC employee and jury member Oleg Kozhushko, SUM Class of 2015.
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Дата публикации: 28.10.2019